A Mile at a Time has hit its first milestone … Fifty posts in three months. This means I’ve spent at least 150 hours conceiving, drafting, revising and photographing for the blog.
That’s a significant commitment of time and energy. So let’s stop and ask “Has the time invested been worthwhile?”
It’s has. Blogging makes me pause and reflect on what I see and hear. I love that. For the first 70 years of my life I drifted, flitting from idea to idea. I earned my pennies at work, digested a few new ideas every day and moved on. Now I’m asking myself whether what I’m seeing and hearing is interesting enough to learn more? Is it funny, insightful or visually appealing? Do I have any observations that might add a little bit of spice to the conversation. Is there a story worth sharing?
Producing good content is challenging. Even trickier is finding an audience.
An audience-driven blog would look very different than A Mile at a Time. Instead of focusing on what I want to write about, it would have start with understanding the audience. Many hours would be devoted to defining the audience and coming up with the content they want to read. If I was working, the plan would have to be approved by a committee or a supervisor. My personal interests would be irrelevant.
The personal blog is a different animal. It’s content is entirely driven by the writer’s interests and observations. The only person approving it is me!
Today I have 51 followers and maybe another 20 or so lurkers who drop in and look at posts without saying anything. I have a few new friends (Carol and Betty) and some old friends like Lynne, Joanie, Sallyanne and Jeanne who follow along and like to engage with the blog. It’s really a joy. Thank you.
So as a next step in my effort to find an audience I’ve decided to follow WordPress’s advice and ramp up my social media presence a bit. Let’s see if I get a few more views. I’ll focus on Facebook (where I already have a presence). I’ll see what I can do to be attractive to recent or aspirational retirees who want to hit the road and spend their time doing the things that were out of reach when they worked.
And we shall see if a little bit of marketing can widen the reach of a A Mile at a a Time. I’ll let you know what happens.
BTW there is no rush on this project. The journey is more important than the destination. It’s also the journey that makes it fun.